Webby-winner People’s Choice, 2020

How do you humanize video for the small business owner doing everything on their own? You show the real people achieving their dreams with Vimeo.

Small Business Shorts was a content series of over 200 assets, resulting in a year long always-on organic campaign. I Directed concept to launch, pitched in to C-Suite on strategy and budget, and was boots on the ground directing at our locations during production.

We designed Create / TikTok templates based on their branding, and also brokered micro-influencer contracts with each of the talent for six months to coincide with marketing efforts.