THE JOB TO BE DONE
We wanted to bring Pacifico’s new brand identity — Find Your own Way — to life in an immersive activation at The Snow League. 

THE OPPORTUNITY
To tell the full story, we created The Hideaway by Pacifico, a bar inspired by Discovery. A party announced in partnership with Shaun White and The Snow League. The only catch? We never released an address, only GPS coordinates.

HOW IT WORKED
For everyone who found their own way to the Hideaway, we included surprise elements: custom Hideaway x Snow League merch, a headline DJ set from Chromeo, and of course, a meet and greet with Shaun White.

RESULTS
45 pieces of earned media coverage
1.59M earned media + social impressions
5M online impressions