When GAP first launched its 1969 denim line it had two challenges: GAP wasn’t considered premium and no in mass market paid attention to sustainable fashion — yet. The task at hand was to make their 1969 line designer and separate from the regular commercial run.

We did a short branded content film introducing the line and shot it on Super 8. I then Art Directed an accompanying series of stark, stills images for an Out of Home editorial run.